If you have a web site, then you know how important it is to optimize it for the search engines. The term “SEO” refers to search engine optimization, or the practice of making your web site ideal for the search engines to find you and place you at the top of the search results.
Getting to page 1 of Google can mean the difference between making $1000 a month in revenue versus $10,000 or more. By simply ensuring that your business is found when people search for something in the Internet, you are securing ranking, revenue, and a powerful presence.
Today, let’s look at the benefits of White Hat SEO and the pitfalls of doing it the opposite way. First, consider that spamming and deception are two of the worst revenue blights to your business that you can generate. Spamming is the practice of “black hat” methods for gaining traffic (visitors) to your site.
Some of these methods include tricking customers with pay per click (PPC) ads that say one thing openly, but take customers to a site that sells something completely different. One example might be a PPC ad with a picture of an attractive woman exercising and giving your potential “clicks” the idea that they are being sent to a popular weight loss product site. Spamming is when the ad takes them to a site that offers online gaming.
Another type of “black hat” SEO marketing online is a redirect. A redirect is when you look legitimate upfront and then deceive the site visitor into another site by “pushing” them there. An example of this would be a link that advertises a shoe site for a popular brand of basketball shoes. However, once the visitor gets to the site, they are suddenly and swiftly taken to another site that sells something entirely different, say cellular phones.
These are not good practices for any business, let alone one that plans to rise through the rankings and sustain that spot at the top. The best forms of SEO and SEO marketing include all White Hat SEO marketing practices. These are legitimate and honest ways to create a name for yourself, your business, and your products.
White Hat SEO includes such things as:
- Creating original, useful, and informative content for your site visitors
- Using your keywords on your site as well as in off-site marketing such as article marketing, press releases, and blogs
- Learning to link your keywords to your home page and relevant interior pages within your site
These are just a few of the Black Hat SEO and White Hat SEO practices that dominate the search engine optimization realm today. Though people constantly evolve and try to outrun the reaches of the Google spiders and spam detecting programs, they eventually will get dropped from the search engine index and have to start over again.
In our opinion, White Hat SEO is the best way to run your business, the smartest way to build your revenue and customer base, and the most stable way of building an online presence that will stand the test of time.
For more about SEO Internet Marketing and access to White Hat SEO services for your online business, visit us at EggStream Marketing.com.
Filed under: SEO and Search Engine Optimization | Tagged: black hat seo, internet marketing, online marketing, search engine optimization, white hat seo | 5 Comments »
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