The Best Cosmetic Surgery Marketing I’ve Ever Seen

My Personal Experience with Cosmetic Surgery Marketing

Years ago, I worked as  Surgical Tech and assisted in many types of surgical procedures; some of them plastic surgery. The thrill of working on a patient, knowing that they would smile whenever they looked in the mirror was reward enough for me. Years later, I would become a plastic surgery patient myself. My story was the same as many other moms’ reasons for seeing a cosmetic surgeon. I have skin that tends to make stretch marks if I look at it the wrong way (you think I’m kidding?)! Plus, having had three babies around 9 plus pounds had brought me a very painful condition: multiple umbilical hernias. The pain from hernias was enough to send me through the roof if I coughed too hard or did a sit up the wrong way. It was time for help; help from a cosmetic surgeon. Little did I know that I would become the victim of the best cosmetic surgery marketing I had ever seen.

My Friend Made the Decision so Easy

I’ve heard so many times before that word-of-mouth advertising is the best way to bring customers to your business. I didn’t realize at the time that I would become a classic case of just this type of advertising. Never had I considered that for plastic surgeons, much of their bread-and-butter comes from patient referrals! However, in speaking to a few of my friends prior to choosing a physician, I discovered that it was a huge comfort for me to know that one of them had a successful procedure from a Board Certified Plastic Surgeon and she was thrilled with the results. Suddenly, we had much more to talk about than what had happened on American Idol that week. It was a race to find out as much as I could about who had made my friend so happy with her body.

Friends Trust Their Friends When it Comes to Plastic Surgery

This type of cosmetic surgery marketing is the best I’ve seen to date. My friend smiled the entire time she spoke about her experience, yes, even when she described the post-op discomfort. Her surgeon was skilled, qualified, and could be trusted so she had everything to smile about. As I listened to her tell me about how caring he was, how everyone in the office was able to answer her questions from the start, and how after her procedure they continued to stay in touch with her; I had decided to go with her surgeon long before I ever made the phone call to schedule my first consultation. This is a perfect example of cosmetic surgery marketing gone right. A trusted friend tells their friends and family about their experience and as a result of their positive experience, everyone around them wants to have that for themselves.

Now I Can Help Others by Referring Them to My Plastic Surgeon

Since my procedures, I have had friends ask me about my doctor, how he was, and if I thought they would be as happy with him as I was. My answer is always “yes”. I care enough about my friends and family to share with them the truth about my plastic surgeon and how he helped me. I care enough to want to put them into good hands. This is where your plastic surgery practice needs to concentrate in order to grow in exponential ways. Your cosmetic surgery marketing efforts should be well-spent on patient referral rewards programs, encouraging referrals in your newsletters, on your website, and in your social media marketing. I am proof that word-of-mouth plastic surgery advertising works wonders for a surgeon. I became a patient myself solely from the casual, positive conversation with a close friend.

Get the Scoop, Get Help, Get Growing!

For more information about how to grow your practice using word-of-mouth cosmetic surgery marketing, contact us today. We’re here to help you expand your patient base with rewarding, encouraging, reputation-building patient programs.

Check out our latest Hubpages article about how to use this amazing site to grow your practice: http://hubpages.com/hub/Guide-to-Cosmetic-Surgery-Marketing-Using-Hubpages.

For additional helpful Internet Marketing Tips, visit our friends at http://theinternetmarketingsite.org.

Also check out the SEO Research Center for more tips and resources.



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Internet Marketing and SEO for Doctors

Attention physicians, here are some things to look out for when publishing anything online to attract patients to your website. Some helpful advice from our friend Melissa:

You have a business that you want to promote online but you’re not sure how? One type of advertising is by placing ads on the free online classified sites. I know some will tell you that this type of advertising will get you absolutely nowhere. Although the outcome isn’t as striking as other types of advertising, your business will still get responses if you know the advertising basics.

The Headline

  • It is the most important part of your ad.
  • It should grab the reader’s attention.
  • It should be original.
  • The ads should contain strong keywords that have been highly researched. You can do a keyword search through Google Adwords. https://adwords.google.com/select/KeywordToolExternal#

The First Two Sentences

  • The first 2 sentences are the most important part of your Internet marketing. If your reader isn’t interested they will move on.
  • The sentences of the ad should be strong.
  • It should persuade the readers of the ads important, and make them want to read more.

The Body

  • Describe your business and what it has to offer.
  • Tell the reader what is in it for them.
  • Make them believe this is the best deal out there, once in a life time opportunity.
  • The advertising should be original. If a reader has seen similar ads they will quickly lose interest.
  • The description should be accomplished in as few words as possible.
  • A lot of people use bullets in Internet marketing. I’ve personally had great results with bullets.

Things to Remember About Internet Marketing

  • The business promotion should be short, sweet, and to the point.
  • Your advertising should use keywords in your title and throughout the ad.
  • The idea in Internet marketing is to grab the reader’s attention with your title and keep their attention throughout the ad.
  • You should give just enough information to peak their interest so they want to know more.
  • During your business promotion you should explain in detail what is in it for them.
  • Your advertising should make the deal sound good but not overly so otherwise your readers will believe it is a scam.

Thank you for reading my blog today. I do hope I’ve helped you. Remember to come back often because I will continue adding helpful articles to my site. http://howtosuccessfullyworkfromhome.blogspot.com/2010/04/you-have-found-business-that-you-want.html



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The Benefits of SEO for Your Online Business

If you have a web site, then you know how important it is to optimize it for the search engines. The term “SEO” refers to search engine optimization, or the practice of making your web site ideal for the search engines to find you and place you at the top of the search results.

Getting to page 1 of Google can mean the difference between making $1000 a month in revenue versus $10,000 or more. By simply ensuring that your business is found when people search for something in the Internet, you are securing ranking, revenue, and a powerful presence.

Today, let’s look at the benefits of White Hat SEO and the pitfalls of doing it the opposite way. First, consider that spamming and deception are two of the worst revenue blights to your business that you can generate. Spamming is the practice of “black hat” methods for gaining traffic (visitors) to your site.

Some of these methods include tricking customers with pay per click (PPC) ads that say one thing openly, but take customers to a site that sells something completely different. One example might be a PPC ad with a picture of an attractive woman exercising and giving your potential “clicks” the idea that they are being sent to a popular weight loss product site. Spamming is when the ad takes them to a site that offers online gaming.

Another type of “black hat” SEO marketing online is a redirect. A redirect is when you look legitimate upfront and then deceive the site visitor into another site by “pushing” them there. An example of this would be a link that advertises a shoe site for a popular brand of basketball shoes. However, once the visitor gets to the site, they are suddenly and swiftly taken to another site that sells something entirely different, say cellular phones.

These are not good practices for any business, let alone one that plans to rise through the rankings and sustain that spot at the top. The best forms of SEO and SEO marketing include all White Hat SEO marketing practices. These are legitimate and honest ways to create a name for yourself, your business, and your products.

White Hat SEO includes such things as:

  • Creating original, useful, and informative content for your site visitors
  • Using your keywords on your site as well as in off-site marketing such as article marketing, press releases, and blogs
  • Learning to link your keywords to your home page and relevant interior pages within your site

These are just a few of the Black Hat SEO and White Hat SEO practices that dominate the search engine optimization realm today. Though people constantly evolve and try to outrun the reaches of the Google spiders and spam detecting programs, they eventually will get dropped from the search engine index and have to start over again.

In our opinion, White Hat SEO is the best way to run your business, the smartest way to build your revenue and customer base, and the most stable way of building an online presence that will stand the test of time.

For more about SEO Internet Marketing and access to White Hat SEO services for your online business, visit us at EggStream Marketing.com.



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