Internet Marketing and SEO for Doctors

Attention physicians, here are some things to look out for when publishing anything online to attract patients to your website. Some helpful advice from our friend Melissa:

You have a business that you want to promote online but you’re not sure how? One type of advertising is by placing ads on the free online classified sites. I know some will tell you that this type of advertising will get you absolutely nowhere. Although the outcome isn’t as striking as other types of advertising, your business will still get responses if you know the advertising basics.

The Headline

  • It is the most important part of your ad.
  • It should grab the reader’s attention.
  • It should be original.
  • The ads should contain strong keywords that have been highly researched. You can do a keyword search through Google Adwords. https://adwords.google.com/select/KeywordToolExternal#

The First Two Sentences

  • The first 2 sentences are the most important part of your Internet marketing. If your reader isn’t interested they will move on.
  • The sentences of the ad should be strong.
  • It should persuade the readers of the ads important, and make them want to read more.

The Body

  • Describe your business and what it has to offer.
  • Tell the reader what is in it for them.
  • Make them believe this is the best deal out there, once in a life time opportunity.
  • The advertising should be original. If a reader has seen similar ads they will quickly lose interest.
  • The description should be accomplished in as few words as possible.
  • A lot of people use bullets in Internet marketing. I’ve personally had great results with bullets.

Things to Remember About Internet Marketing

  • The business promotion should be short, sweet, and to the point.
  • Your advertising should use keywords in your title and throughout the ad.
  • The idea in Internet marketing is to grab the reader’s attention with your title and keep their attention throughout the ad.
  • You should give just enough information to peak their interest so they want to know more.
  • During your business promotion you should explain in detail what is in it for them.
  • Your advertising should make the deal sound good but not overly so otherwise your readers will believe it is a scam.

Thank you for reading my blog today. I do hope I’ve helped you. Remember to come back often because I will continue adding helpful articles to my site. http://howtosuccessfullyworkfromhome.blogspot.com/2010/04/you-have-found-business-that-you-want.html



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How to Choose a Cosmetic Surgery Marketing Provider

Many people today call themselves “gurus” and other fancy names in order to give themselves credit that may not be necessarily due to them. In the world of Inernet marketing and SEO, specifically in the field of cosmetic surgery marketing, this is one of the major red flags to look for. That is, a self-proclaimed “expert” without the published information and the results to prove it. Here are 3 ways to avoid choosing a bad cosmetic surgery marketing provider.

  • First things first; what does their website say? A website is the first glimpse at what the company is about, what values they have and what services they provide. But, take a deeper look – do they have expert information on their site to help educate and inform you? It’s very hard to believe that someone knows what they’re doing without seeing it “black and white”…literally. You’ll want to look for intelligent and easy-to-understand explanations of what the provider does and why. There should be an article directory on their site, such as some marketing tips for you to digest. Their directory should show you that they not only understand medical practices but that they know plastic surgery, specifically.
  • The next thing you’ll want to look for in a good cosmetic surgery marketing provider is their integrity. Do they have a mission statement and declare a promise of excellence and results on their website? Integrity is not only verified in online testimonials, but can also be conveyed in how much faith they have in themselves. Are they offering to educate you about what changes need to be made to your site to improve your SEO in Google? If they are willing to provide that small bit of free service to show you how your site can do even better…it should be with no obligation. Other free services to look for are a free consultation to discuss your current cosmetic surgery marketing methods and to suggest ways you can improve. Our company offers a free website analysis, free consultation with our owner, and a free 30-second custom video to put up on your site. Giving some of our services away for free is our way of introducing ourselves and proving that we know what we’re doing.
  • Finally, be sure that your plastic surgery advertising provider can provide you with a free quote and custom plan to help you achieve the goals you discussed during your consultation. You’ll want to get an idea of what the costs will be before jumping in. Typically, you can expect the costs to be about 10% of the profits you are making as a result of their efforts. Usually, we see an average cost of about $3000 per month with total profits in the $30,000 per month range. Goals that the providers sets for you should be things like reaching #1 on Google through improving your SEO, getting backlinks to your site (link building), updating your blog site 3 times a week to promote your website, and writing 2 articles per week with your keywords to get maximum exposure. There are many other facets of cosmetic surgery marketing as well including patient newsletters, help with event planning or promotional offers, and patient referral rewards programs. When combined, these services offer a holistic approach to marketing your practice, both online and offline. That’s when success happens!

Contact us for a free website analysis, free 30-second customized video, and a free consultation by calling 951.665.8360. We think outside the shell to stream patients to your website – and you’ll experience the difference in doing business with us right away.

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How to Effectively Market Your Small Business

 

Owners of small businesses know that it takes finesses and skill to creatively and effectively market to customers while winning out against the major competition. Here are some tips for how to market your small business effectively.

How to Get the Word Out

Since marketing is such an important part of your business’ success, we can’t forget this piece of the puzzle. Marketing to your potential customers may be more locally-based (such as if you have a plumbing business) or can be nationwide or worldwide (if you have an online store, for example).

For local business marketing, it may actually be a little more expensive at first, and here’s why; your customers are going to be closer in proximity. You may want to start off with a direct mail piece or a coupon ad in a local magazine or newspaper with a “free” or “discount” offer of some kind. To achieve this for free, Google offers a free listing in the local business center for no charge! You can even include a link to your Web site and they allow one free coupon to be added to your listing. You can change the coupon offering any time, to go with the seasons or to emphasize your current promotions.

If you have an online store where you will be selling products or services on the Internet, you’ll need to beef up your reach by doing some keyword research, search engine optimization, blogging, article marketing, and social media marketing. These are all great ways to reach millions of people online who are already searching for what you sell. That’s the beauty of online marketing versus direct mail and other limited marketing methods; you’re not selling to everyone in the world, you’re selling to the people who are already online looking for what you offer. Brilliant for any small business!

If you need some guidance in getting started with online marketing for your small business, contact us so we can help by “thinking outside the shell to stream traffic to your business”. That’s what Eggstream Marketing does best!

To more traffic and a stellar 2010,

Kim



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3 Things You Can Do from Home Right Now to Make Extra Money

Working from home is one of those things that many people wish for. Oh, the glory of rolling out of bed, grabbing a hot cup of coffee and walking to the computer with tousled hair and no one there to care about it!

Even when I worked for someone else, they were generally open to telecommuting from home. It saved me the drive and it saved them the expense of setting up a workstation in their office. My benefits included eliminating my commute, the freedom to work the hours that I wanted to, and not having to buy lunched, toll road costs, and gas. Overall, it was great…until I got laid off because of the economy.

Even though it was devastating at the time (I had worked for them for almost 7 years), it was eye opening. I began to think about who I was, what my talents were, and what I could do to stay at home and earn money. My former boss referred me to a person who needed a writer for her Internet Marketing company…and I got excited!

After reading up on SEO (search engine optimization) and how to market online, I began to try my hand at writing for her clients. I hadn’t written since college, but it was something I enjoyed doing and her clients were pleased with my work. I started my own writing business, EggStream Marketing. Then, I decided to join a site called Elance.

I joined and began to read about how their membership works; for a small monthly fee, I could bid on jobs from companies who needed everything from Virtual Assistants and writers to Web site content creators and Web developers. I started bidding on jobs and was immediately hired.

Though it cost me $5 a month (I split an account with a friend to try it out)…I was really impressed! It was easy, payment was fast, and I was making great connections and networking. Since my few projects on Elance, I have received referrals from my clients to their business-owner friends for even more work! I never thought I could make money writing from home.

I also decided to start this blog site and a website, EggStreamMarketing.com. Now, I am helping businesses with helping to get their name out on the Internet to increase their customers! It’s been an amazing journey and I am loving every moment of the ride.

Businesses that are women-owned are some of the most rewarding to promote. They are regular SUPER women! With smarts, motivation, and tons of family obligations, they are pressing forward to carve a name for themselves in this world…and I am honored to be there to help.

The third thing you can do from home besides freelance writing and blogging is affiliate marketing. I joined a group that offers affiliate marketing links that I can put in my blogs and articles to help make money for the products my writing sells. If you love animals, promote pet products…if you have small children, you can write about the latest toys and kids bedroom furniture. The opportunities are limitless!

For more about marketing your business or for help with learning how to use your talents to work from home, visit EggStreamMarketing.com.