Cosmetic Surgery Marketing and Press Releases

Improve Your Small Business’ Web Site’s SEO with Press Releases

Most consultants and entrepreneurs spend hours asking “How can I improve my search engine optimization” with Google and other search engines. Then they spend countless hours optimizing their pages with keywords and content in the hopes that Google will notice their site and rank it higher than competitors.

Did you know that press releases can help you improve your SEO rankings?

It’s true, but most small businesses fail to realize that press releases can help improve a  web site’s ranking on major search engines.

Three Ways to Improve Your Web Site’s SEO with Press Releases

1.  Use keyword analysis find out what people are looking for when they search and write a press release about that term. For example, they might look for “how do I hire a consultant?” You could write a press release that announces you have a white paper or special report on the five steps to make sure you hire the right consultant.

2.  Put keywords in the subject line. Search engines look for relevant info that their searchers are looking for. Think of the terms and words your prospects would use to find your site and put those words in the headline. Since headlines have a very limited amount of space, you might focus on the keyword that describes your market, like “chiropractors” or “financial planners.” Or you could focus on the benefit that your service offers like “make more money,” “reduce stress,” or “have a healthier body.” If you can combine the target audience with the main benefit, you’d be in great shape! For example “New study shows how financial planners can reduce stress.”

3.  When using keywords in headlines or in the press release, be careful to make sure that proper grammar and logic are applied. If you use a keyword too many times, or use variations of the keywords in illogical syntax, it will read poorly to prospects and the search engines will figure out you are trying to game the system.

If you follow these tips, you’ll get better rankings on search engines and more people will learn about you.

Guest Blog Post Submitted By:

Do you want your press release picked up in major media? Read my special report “How to Get Your Business-Oriented Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution.

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The Best Cosmetic Surgery Marketing I’ve Ever Seen

My Personal Experience with Cosmetic Surgery Marketing

Years ago, I worked as  Surgical Tech and assisted in many types of surgical procedures; some of them plastic surgery. The thrill of working on a patient, knowing that they would smile whenever they looked in the mirror was reward enough for me. Years later, I would become a plastic surgery patient myself. My story was the same as many other moms’ reasons for seeing a cosmetic surgeon. I have skin that tends to make stretch marks if I look at it the wrong way (you think I’m kidding?)! Plus, having had three babies around 9 plus pounds had brought me a very painful condition: multiple umbilical hernias. The pain from hernias was enough to send me through the roof if I coughed too hard or did a sit up the wrong way. It was time for help; help from a cosmetic surgeon. Little did I know that I would become the victim of the best cosmetic surgery marketing I had ever seen.

My Friend Made the Decision so Easy

I’ve heard so many times before that word-of-mouth advertising is the best way to bring customers to your business. I didn’t realize at the time that I would become a classic case of just this type of advertising. Never had I considered that for plastic surgeons, much of their bread-and-butter comes from patient referrals! However, in speaking to a few of my friends prior to choosing a physician, I discovered that it was a huge comfort for me to know that one of them had a successful procedure from a Board Certified Plastic Surgeon and she was thrilled with the results. Suddenly, we had much more to talk about than what had happened on American Idol that week. It was a race to find out as much as I could about who had made my friend so happy with her body.

Friends Trust Their Friends When it Comes to Plastic Surgery

This type of cosmetic surgery marketing is the best I’ve seen to date. My friend smiled the entire time she spoke about her experience, yes, even when she described the post-op discomfort. Her surgeon was skilled, qualified, and could be trusted so she had everything to smile about. As I listened to her tell me about how caring he was, how everyone in the office was able to answer her questions from the start, and how after her procedure they continued to stay in touch with her; I had decided to go with her surgeon long before I ever made the phone call to schedule my first consultation. This is a perfect example of cosmetic surgery marketing gone right. A trusted friend tells their friends and family about their experience and as a result of their positive experience, everyone around them wants to have that for themselves.

Now I Can Help Others by Referring Them to My Plastic Surgeon

Since my procedures, I have had friends ask me about my doctor, how he was, and if I thought they would be as happy with him as I was. My answer is always “yes”. I care enough about my friends and family to share with them the truth about my plastic surgeon and how he helped me. I care enough to want to put them into good hands. This is where your plastic surgery practice needs to concentrate in order to grow in exponential ways. Your cosmetic surgery marketing efforts should be well-spent on patient referral rewards programs, encouraging referrals in your newsletters, on your website, and in your social media marketing. I am proof that word-of-mouth plastic surgery advertising works wonders for a surgeon. I became a patient myself solely from the casual, positive conversation with a close friend.

Get the Scoop, Get Help, Get Growing!

For more information about how to grow your practice using word-of-mouth cosmetic surgery marketing, contact us today. We’re here to help you expand your patient base with rewarding, encouraging, reputation-building patient programs.

Check out our latest Hubpages article about how to use this amazing site to grow your practice:

For additional helpful Internet Marketing Tips, visit our friends at

Also check out the SEO Research Center for more tips and resources.

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Internet Marketing and SEO for Doctors

Attention physicians, here are some things to look out for when publishing anything online to attract patients to your website. Some helpful advice from our friend Melissa:

You have a business that you want to promote online but you’re not sure how? One type of advertising is by placing ads on the free online classified sites. I know some will tell you that this type of advertising will get you absolutely nowhere. Although the outcome isn’t as striking as other types of advertising, your business will still get responses if you know the advertising basics.

The Headline

  • It is the most important part of your ad.
  • It should grab the reader’s attention.
  • It should be original.
  • The ads should contain strong keywords that have been highly researched. You can do a keyword search through Google Adwords.

The First Two Sentences

  • The first 2 sentences are the most important part of your Internet marketing. If your reader isn’t interested they will move on.
  • The sentences of the ad should be strong.
  • It should persuade the readers of the ads important, and make them want to read more.

The Body

  • Describe your business and what it has to offer.
  • Tell the reader what is in it for them.
  • Make them believe this is the best deal out there, once in a life time opportunity.
  • The advertising should be original. If a reader has seen similar ads they will quickly lose interest.
  • The description should be accomplished in as few words as possible.
  • A lot of people use bullets in Internet marketing. I’ve personally had great results with bullets.

Things to Remember About Internet Marketing

  • The business promotion should be short, sweet, and to the point.
  • Your advertising should use keywords in your title and throughout the ad.
  • The idea in Internet marketing is to grab the reader’s attention with your title and keep their attention throughout the ad.
  • You should give just enough information to peak their interest so they want to know more.
  • During your business promotion you should explain in detail what is in it for them.
  • Your advertising should make the deal sound good but not overly so otherwise your readers will believe it is a scam.

Thank you for reading my blog today. I do hope I’ve helped you. Remember to come back often because I will continue adding helpful articles to my site.

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SEO and Cosmetic Surgery Articles in the News

Hats off to sharing cosmetic surgery marketing and SEO information with each other in order to help proper and grow medical practices! Here is a link to our publication this week. Enjoy!

As Featured On EzineArticles

Cosmetic Surgery Marketing Tips: 5 Ways to Engage Patients on Twitter

Cosmetic Surgery Marketing and SEO: Why Outsourcing is Best

If you’re like most cosmetic surgeons, your plastic surgery practice is your pride and joy. Not only is it your lifeblood, it is also a reflection of your education, skills, and expertise. Cosmetic surgery marketing is no different. Companies that handle SEO and Internet marketing for plastic surgeons take their responsibility to their clients very seriously. After all, we are a large part of your success! Here are some reasons why outsourcing to an SEO professional is the only way to market your practice online.

Patient Education and Testimonial Videos

Hiring a company to make a video for you to put up on your website is one thing; what they do with it after it is up on your site is another story. If your video is not properly marketed for the Google search engine and optimized with keywords in the title, patients won’t find it on Google. The way it works is this: Google can’t “see” videos and pictures on your website. Rather, they see the text that is “behind” it. In other words, careful thought and planning must go in to how your video is named so that patients can find you on Google when they search for something like “Miami Plastic Surgeon”.

Website Content

Your website content is just about the most important aspect of your entire SEO and cosmetic surgery marketing plan. The reason for this is because, again, Google sees text. You’ll need to have someone who knows what Google should “see” when they visit your site. Your text and links should be carefully strategized for one single purpose: to get to the top of Google. This is not to say that the content as a whole should be solely for the purpose of pleasing Google. Not at all! In fact, a real SEO expert will also have a staff of skilled writers and editors so that the content caters to educating patients first…then considering what Google wants to see.

Article Marketing

Unfortunately, this is usually where cosmetic surgery marketing “professionals” drop the ball. While your site is on its way to the top of Google, you need to have an immediate means of traffic in order to get new patients to your office. That’s where article marketing comes in. Carefully crafted articles, meant to educate and engage your prospective patients, can be published on specific article directories. Your SEO professional must know the difference between a “trash” article directory and a “treasured” article directory. It takes knowing several factors: what the site’s Google PageRank is, if the site allows links to be “followed” and what the directory’s Alexa ranking is.

These factors, when combined, will help establish a profitable publishing medium for successful cosmetic surgery marketing of your practice. If you’d like to have a strategy planned out for your SEO services, give us a call today at 1-888-345-0849 or visit our contact us page. We offer a free website analysis, free consultation, and a free 30-second video for your website or blog. We think outside the shell to stream patients to your website..and what we do works immediately!

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More Cosmetic Surgery Marketing and SEO Tips

More Cosmetic Surgery Marketing and SEO Tips for Instant Website Traffic

Getting traffic to your website will not only benefit your Google rankings, but it will positively affect your bottom line by bringing more patients into your office. Here are three expert tips for instant SEO help for your site to boost your cosmetic surgery marketing results online.

  • First, you’re going to need to continuously update and add to your site content. This tells patients that you’re actively developing content that aims to educate them and that they should check back frequently for more information. This helps draw traffic from existing patients through your home page, newsletters and share buttons on your videos. We recommend accomplishing this by posting your videos to YouTube and then using their “YouTube embed code” to display the video on your site. The other benefit from having fresh content is to your online cosmetic surgery marketing; Google will visit your site more regularly to check for new content (which helps your SEO). Your rankings will soar in their search engine!
  • Look at your site from your patient’s point of view. You should look at competing cosmetic surgeons’ sites and follow their lead. Look at what types of pages they have on their site. Are they using articles and/or videos to promote their practice? How effective is their content in educating patients? Make your content even better than theirs, include your keywords several times in all of your on-site pages, and Google will start to rank you even higher in their search engine. Your SEO efforts will beat the other surgeons in your area within weeks!
  • Since there’s always room for improvement, identify weaknesses in your competitor’s website content and improve yours accordingly. This will keep patients on your site longer. Not only does this increase the time they spend on your site; it helps your Google PageRank and gives you a better chance to build visitors’ trust so they make an appointment with you. Get a Google Analytics account and install the code onto your home page HTML code. This will begin to tabulate how long your site visitors are on your site for, what pages they are visiting most, and where they are coming from. This is invaluable SEO information for you to use for making improvements to your cosmetic surgery marketing strategy.

By following these SEO tips and tricks, you’ll meet the basic online needs of your potential patients through smart cosmetic surgery marketing while boosting your SEO results with Google. If you need help with your online marketing strategy or SEO for your plastic surgery practice’s website, contact us today at 951.665.8360.

*We provide a free website analysis, free consultation, and a free 30-second video to put up on your blog, website, or YouTube channel.

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Cosmetic Surgery Marketing SEO Tips

Cosmetic Surgery Marketing and SEO Tips for Instant Website Traffic

Your plastic surgery practice needs to receive patients from a variety of sources in order to get the most out of your cosmetic surgery marketing. The SEO expertise applied to your site helps get the best traffic coming from your website and going to your office.  Here are two helpful SEO tips to boost your plastic surgery practice and get the most traffic from your website as possible.

  • Update your site content frequently and regularly. This can be anything from changing the front page to continuing to add to articles on your website. By adding and changing content on your website pages consistently, you will let Google know that your site is active and worthy of re-indexing. Indexing is when Google sends its spider bot to your site to check for new content and to “read” your site. If you have updated, new content on your site when Google visits your site, they will make note of that and visit your site more often. Lower ranking websites get visited by Google about every 10-15 days at most and sites that are on page 1 of Google, for example, can get visited one or more times per day. Use your cosmetic surgery marketing online to push your website to the top of Google by keeping your content fresh!
  • Have places on your site where patients are likely to return to in order to check for updates. For example, using your site to host a video library of educational content is a great way to keep site visitors on your site as well as to draw existing patients to your site when you add a new video or article. You want site visitors to stay on your site for as long as possible because that tells Google that your site contains exactly what visitors want to see. The result is that you get cosmetic surgery marketing “points” with Google (aka: you’ll rank higher).

By using these SEO tips for your plastic surgery website, you will naturally rise through the ranks of Google’s search engine. Having a website is not enough anymore, you must engage your patients, keep them on your site longer, and keep them returning for more…again and again. Use these tips today to instantly get more traffic to your site!

For more cosmetic surgery marketing tips, visit our online article library made especially for educating cosmetic surgeons in online marketing, social media marketing, and SEO. Contact us today a free website analysis at 951.665.8360 to pinpoint weak area of your website’s SEO and to get suggestions for improving your online cosmetic surgery marketing strategy.

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