Cosmetic Surgery Marketing and SEO: Why Outsourcing is Best

If you’re like most cosmetic surgeons, your plastic surgery practice is your pride and joy. Not only is it your lifeblood, it is also a reflection of your education, skills, and expertise. Cosmetic surgery marketing is no different. Companies that handle SEO and Internet marketing for plastic surgeons take their responsibility to their clients very seriously. After all, we are a large part of your success! Here are some reasons why outsourcing to an SEO professional is the only way to market your practice online.

Patient Education and Testimonial Videos

Hiring a company to make a video for you to put up on your website is one thing; what they do with it after it is up on your site is another story. If your video is not properly marketed for the Google search engine and optimized with keywords in the title, patients won’t find it on Google. The way it works is this: Google can’t “see” videos and pictures on your website. Rather, they see the text that is “behind” it. In other words, careful thought and planning must go in to how your video is named so that patients can find you on Google when they search for something like “Miami Plastic Surgeon”.

Website Content

Your website content is just about the most important aspect of your entire SEO and cosmetic surgery marketing plan. The reason for this is because, again, Google sees text. You’ll need to have someone who knows what Google should “see” when they visit your site. Your text and links should be carefully strategized for one single purpose: to get to the top of Google. This is not to say that the content as a whole should be solely for the purpose of pleasing Google. Not at all! In fact, a real SEO expert will also have a staff of skilled writers and editors so that the content caters to educating patients first…then considering what Google wants to see.

Article Marketing

Unfortunately, this is usually where cosmetic surgery marketing “professionals” drop the ball. While your site is on its way to the top of Google, you need to have an immediate means of traffic in order to get new patients to your office. That’s where article marketing comes in. Carefully crafted articles, meant to educate and engage your prospective patients, can be published on specific article directories. Your SEO professional must know the difference between a “trash” article directory and a “treasured” article directory. It takes knowing several factors: what the site’s Google PageRank is, if the site allows links to be “followed” and what the directory’s Alexa ranking is.

These factors, when combined, will help establish a profitable publishing medium for successful cosmetic surgery marketing of your practice. If you’d like to have a strategy planned out for your SEO services, give us a call today at 1-888-345-0849 or visit our contact us page. We offer a free website analysis, free consultation, and a free 30-second video for your website or blog. We think outside the shell to stream patients to your website..and what we do works immediately!

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More Cosmetic Surgery Marketing and SEO Tips

More Cosmetic Surgery Marketing and SEO Tips for Instant Website Traffic

Getting traffic to your website will not only benefit your Google rankings, but it will positively affect your bottom line by bringing more patients into your office. Here are three expert tips for instant SEO help for your site to boost your cosmetic surgery marketing results online.

  • First, you’re going to need to continuously update and add to your site content. This tells patients that you’re actively developing content that aims to educate them and that they should check back frequently for more information. This helps draw traffic from existing patients through your home page, newsletters and share buttons on your videos. We recommend accomplishing this by posting your videos to YouTube and then using their “YouTube embed code” to display the video on your site. The other benefit from having fresh content is to your online cosmetic surgery marketing; Google will visit your site more regularly to check for new content (which helps your SEO). Your rankings will soar in their search engine!
  • Look at your site from your patient’s point of view. You should look at competing cosmetic surgeons’ sites and follow their lead. Look at what types of pages they have on their site. Are they using articles and/or videos to promote their practice? How effective is their content in educating patients? Make your content even better than theirs, include your keywords several times in all of your on-site pages, and Google will start to rank you even higher in their search engine. Your SEO efforts will beat the other surgeons in your area within weeks!
  • Since there’s always room for improvement, identify weaknesses in your competitor’s website content and improve yours accordingly. This will keep patients on your site longer. Not only does this increase the time they spend on your site; it helps your Google PageRank and gives you a better chance to build visitors’ trust so they make an appointment with you. Get a Google Analytics account and install the code onto your home page HTML code. This will begin to tabulate how long your site visitors are on your site for, what pages they are visiting most, and where they are coming from. This is invaluable SEO information for you to use for making improvements to your cosmetic surgery marketing strategy.

By following these SEO tips and tricks, you’ll meet the basic online needs of your potential patients through smart cosmetic surgery marketing while boosting your SEO results with Google. If you need help with your online marketing strategy or SEO for your plastic surgery practice’s website, contact us today at 951.665.8360.

*We provide a free website analysis, free consultation, and a free 30-second video to put up on your blog, website, or YouTube channel.

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Cosmetic Surgery Marketing SEO Tips

Cosmetic Surgery Marketing and SEO Tips for Instant Website Traffic

Your plastic surgery practice needs to receive patients from a variety of sources in order to get the most out of your cosmetic surgery marketing. The SEO expertise applied to your site helps get the best traffic coming from your website and going to your office.  Here are two helpful SEO tips to boost your plastic surgery practice and get the most traffic from your website as possible.

  • Update your site content frequently and regularly. This can be anything from changing the front page to continuing to add to articles on your website. By adding and changing content on your website pages consistently, you will let Google know that your site is active and worthy of re-indexing. Indexing is when Google sends its spider bot to your site to check for new content and to “read” your site. If you have updated, new content on your site when Google visits your site, they will make note of that and visit your site more often. Lower ranking websites get visited by Google about every 10-15 days at most and sites that are on page 1 of Google, for example, can get visited one or more times per day. Use your cosmetic surgery marketing online to push your website to the top of Google by keeping your content fresh!
  • Have places on your site where patients are likely to return to in order to check for updates. For example, using your site to host a video library of educational content is a great way to keep site visitors on your site as well as to draw existing patients to your site when you add a new video or article. You want site visitors to stay on your site for as long as possible because that tells Google that your site contains exactly what visitors want to see. The result is that you get cosmetic surgery marketing “points” with Google (aka: you’ll rank higher).

By using these SEO tips for your plastic surgery website, you will naturally rise through the ranks of Google’s search engine. Having a website is not enough anymore, you must engage your patients, keep them on your site longer, and keep them returning for more…again and again. Use these tips today to instantly get more traffic to your site!

For more cosmetic surgery marketing tips, visit our online article library made especially for educating cosmetic surgeons in online marketing, social media marketing, and SEO. Contact us today a free website analysis at 951.665.8360 to pinpoint weak area of your website’s SEO and to get suggestions for improving your online cosmetic surgery marketing strategy.

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Cosmetic Surgery Marketing – 5 Tips for Home Page SEO

5 Best Practices of Successful Cosmetic Surgery Marketing – SEO on Your Home Page

Getting your SEO just right in order to attract patients to your website can be tricky. There’s a lot to think about including what keywords you use, what you name your site, what your page content looks like, what links you use, and which tags you use in your HTML code. Here are five tips for successful SEO and cosmetic surgery marketing for your plastic surgery practice.

#1 – Keyword Research

Any effective SEO in your cosmetic surgery marketing strategy must start with impeccable keyword research. Keywords are important because they determine what terms Google will use to display your website in their search engine when people search online. If you want to target potential patients in your area, you’ll want to use keywords such as “plastic surgery (your city name here)”, “cosmetic surgery (your city name here)”, “plastic surgeon (your city name here)”, etc. and even mix it up using procedure names along with your city so that people who are searching for doctors in their area will find you online.

#2 – SEO in Your Site’s URL

What you name your site, or the domain name you choose, is very important as well. For good SEO in your cosmetic surgery marketing you’ll want to try to include your type of practice and even your location if possible. Having these terms in your domain name make it easy for Google to determine what you practice and where so that you can rank highly in their search engine for both of those terms. Basically, it boils down to using strategic keywords in your website name. This is smart SEO!

#3 – Good Page Content Gets Superior SEO Results

Your page content determines what Google judges your site to be about. This determination of relevance and consistency speak volumes to how they rank your site in their search engine; a term also referred to as your site’s “PageRank”. Though not fully disclosed, Google gives clues to what they are looking for. Cosmetic surgery marketing professionals make sure that the sites they take care of comply with known SEO criteria. This helps sites rank higher. You want your site content to contain a consistent message to your website visitors. If you are promoting your practice online, your site should describe your practice, have pages containing procedure descriptions, as well as informative cosmetic surgery articles. The big picture that Google gets will help your rankings if all of your “ducks are in a line”.

#4 – Links on Your Home Page

The links you use on your site, accessible from your home page, are very important. As mentioned earlier, if you have a complete navigation menu on your home page containing links to educational articles, pages dedicated to your procedures, etc., your site will be favored by Google. The idea is that Google wants to see that people who visit your site are finding what they need (they do this by measuring how long your visitors stay on your site). The longer they stay, the more relevant your site proves to be for what your site visitors came for in the first place. Make sure the links on your site help both your cosmetic surgery marketing and your SEO.

#5 – Tags in Your HTML Code

Finally, the tags you use in your HTML code can make or break that last little push to the top of Google. You’ll probably want to hire a professional cosmetic surgery marketing firm to conduct an analysis of your site to determine how far off the mark your site is. They can help pinpoint tags that are missing, could be optimized, or extra tags that are unnecessarily clouding your HTML code. Tags that the SEO pros look for are H1 tags, Meta Title tags, H2 tags, and your official Title tag (the name of your homepage from Google’s point of view). These are things you have to tell Google. If you do it right, it helps your rank; do it incorrectly and it can actually hurt your site’s placement in Google. So, be smart about your tags and leave it to the SEO professionals!

Get an SEO Professional to Help You

Though there’s a lot to consider in your overall cosmetic surgery marketing strategy, your SEO plan can be made wisely using these five guidelines for success. If you need a free website analysis done or would like to receive a free, personalized SEO plan for your plastic surgery practice, please contact us today. The longer you go without optimizing these aspects of your online presence, the more patients you’re missing out on every day.

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How to Choose a Cosmetic Surgery Marketing Provider

Many people today call themselves “gurus” and other fancy names in order to give themselves credit that may not be necessarily due to them. In the world of Inernet marketing and SEO, specifically in the field of cosmetic surgery marketing, this is one of the major red flags to look for. That is, a self-proclaimed “expert” without the published information and the results to prove it. Here are 3 ways to avoid choosing a bad cosmetic surgery marketing provider.

  • First things first; what does their website say? A website is the first glimpse at what the company is about, what values they have and what services they provide. But, take a deeper look – do they have expert information on their site to help educate and inform you? It’s very hard to believe that someone knows what they’re doing without seeing it “black and white”…literally. You’ll want to look for intelligent and easy-to-understand explanations of what the provider does and why. There should be an article directory on their site, such as some marketing tips for you to digest. Their directory should show you that they not only understand medical practices but that they know plastic surgery, specifically.
  • The next thing you’ll want to look for in a good cosmetic surgery marketing provider is their integrity. Do they have a mission statement and declare a promise of excellence and results on their website? Integrity is not only verified in online testimonials, but can also be conveyed in how much faith they have in themselves. Are they offering to educate you about what changes need to be made to your site to improve your SEO in Google? If they are willing to provide that small bit of free service to show you how your site can do even better…it should be with no obligation. Other free services to look for are a free consultation to discuss your current cosmetic surgery marketing methods and to suggest ways you can improve. Our company offers a free website analysis, free consultation with our owner, and a free 30-second custom video to put up on your site. Giving some of our services away for free is our way of introducing ourselves and proving that we know what we’re doing.
  • Finally, be sure that your plastic surgery advertising provider can provide you with a free quote and custom plan to help you achieve the goals you discussed during your consultation. You’ll want to get an idea of what the costs will be before jumping in. Typically, you can expect the costs to be about 10% of the profits you are making as a result of their efforts. Usually, we see an average cost of about $3000 per month with total profits in the $30,000 per month range. Goals that the providers sets for you should be things like reaching #1 on Google through improving your SEO, getting backlinks to your site (link building), updating your blog site 3 times a week to promote your website, and writing 2 articles per week with your keywords to get maximum exposure. There are many other facets of cosmetic surgery marketing as well including patient newsletters, help with event planning or promotional offers, and patient referral rewards programs. When combined, these services offer a holistic approach to marketing your practice, both online and offline. That’s when success happens!

Contact us for a free website analysis, free 30-second customized video, and a free consultation by calling 951.665.8360. We think outside the shell to stream patients to your website – and you’ll experience the difference in doing business with us right away.

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Using Twitter in Your Cosmetic Surgery Marketing Campaign

One of the biggest surprises to many people in the early days of Twitter was just how quickly it exploded. People everywhere flocked to Twitter to get connected with their favorite celebrities while others used it to simply to report that they were hungry for toast…ho-hum! There’s so much more to twitter than meets the average eye. In fact, the use of Twitter and other social networking sites is now known as a vital piece of a medical practice’s online marketing model. The name of this service is called social media marketing and it does just what the name implies – provides a business with marketing in the realm of social networking sites. Here are 3 ways to use Twitter right now to help market your plastic surgery practice.

  • Use Twitter to connect with existing patients. There’s nothing better than inviting your existing patients to join you on Twitter. First, they’ll be surprised that your on Twitter, most likely. Second, you can use the opportunity to tell them about what kinds of Tweets you send out. It can be anything from Twitter-only promotions to being the first to hear about an upcoming event or skin care expert coming to speak at your office. If you think creatively, you can come up with all kinds of promotions and incentives to Tweet to your followers to get them to come in to your office. Advertise your latest newsletter issue, your newest blog post, or an expert-level article you’ve just written about new lasers that target aging skin. Be creative and just Tweet!
  • Use Twitter to promote your website. You can do this one of two ways: through your actual Tweets and through your bio/profile. In your Tweets, you can send out links to pages on your site with a short message summarizing what the link is about. You can send your Twitter followers (Tweeps) a link to a landing page on your site that is especially for a promotion or discount you are running at the time. Those Tweets will get people to your website and ultimately give you a greater chance that they will contact you for an appointment. In the second way to promote your website, your bio/profile, Twitter gives your Twitter visitors a sneak peek at your full profile by showing your shortened bio as well as a link to your website. Yes, right there in the open, Twitter promotes your practice so you can get better traffic to your site. You gotta love the power of an online community!
  • Use Twitter to connect with your colleagues. Though this may not be something you’d normally associate with helping your cosmetic surgery marketing, connecting with colleagues is crucial. The reason for this is because your colleagues may have referrals to give you from time to time. If you don’t specialize in facial reconstructive surgery but you know a colleague who does, why not Tweet them to tell them that you have a patient to refer to them and you’ll call them later that evening? Similarly, they may send over patients to you because you might specialize in removing extra skin from formerly overweight patients. Better yet, you may get a patient in your local area who is looking for a service that your colleague provides. You can Tweet them your colleague’s contact information to refer them over. There are many scenarios possible, but the main idea is that you and your colleagues can work together to provide the very best patient care…and it can all start with Twitter!

For the very best information on cosmetic surgery marketing, patient referral programs, and SEO services for plastic surgeons, contact EggStream Marketing today by calling 951.665.8360. We will provide a free website analysis to you, a free 30-second video to post on your blog or website, and a free consultation to help you plan your next online marketing move.

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Successful Cosmetic Surgery Marketing – SEO in Your Domain Name

How an Optimized Domain Name Can Help Your Cosmetic Surgery Marketing

From the very start of an online venture, whether it be a new blog site or your plastic surgery practice’s online Web presence, the domain name of your site should be one of the most important considerations. The reason for this is that the domain name helps tell what your site is about, will help Google in scoring how your site ranks, and will also catch the eye of Internet surfers looking for what you offer. This technique helps all facets of your cosmetic surgery marketing efforts.

Considering the very nature of SEO, choosing your domain name carefully and making sure it falls in line with the services you offer is just plain smart. Your potential patients will see what services you provide in both your link name and in the title and description you tell Google to display in their search engine. When all three of those elements jive together, it backs up the relevance of your site. And relevance is yet another valuable way that Google scores sites for PageRank placement.

What is PageRank?
PageRank is Google’s way of giving each website a grade. You must use this to help your cosmetic surgery marketing online, or you won’t see the results you want. To explain it in another way, when you were in school your grades showed how well you did on tests, on homework, and measured your overall effort. With Google, it’s a very similar concept; they score each site on many facets of their online presence. One of those scoring criteria is domain name, or the name of your website. While this is an important factor, don’t fret if your site is already up and your domain name can’t be changed at this point. There are lots of other things you can do to help your PageRank score. Check out some of our other posts in the SEO category to read more about those topics.

 

Don’t Take a Gamble with Your Online Success

For now, however, we’ll stick to domain name. Your domain name should ideally contain the main keyword or keyword phrase that you have already pre-researched. Keyword research is the first step to choosing the right domain name. If you skip that step, you’re taking a stab in the dark and walking blindly through your business venture. That’s something nobody wants to do! You can use the clever Keyword Tool from Google to see what people are searching for, the seasonality or trendiness of each keyword phrase, and what the competition looks like. You’ll want to remember that an excellent keyword/keyword phrase has good search volume, average to low competition, and a tendency to not be too seasonal.

Since Google wants to feed their Internet surfers the most relevant sites first and then less relevant sites after that, you want your domain name to be as relevent to your site’s purpose as possible. You will already have a leg up on your competition – and every needs that extra nudge in the right direction. Take, for example, you want to have a site that targets liposuction procedures. Upon doing further  research, you might discover that there are plenty of searchers for this procedure – that’s a good thing.

Beware of Seasonality and Plan Ahead

However, the procedure is highly seasonal to spring and summer in all areas of the U.S. other than Florida and the southwest. If you live near a major metropolitan area (or in one of the warmer states) you may discover that the competition is pretty high as well. To combat this, you may want to beef up your pay-per-click advertising and have some non-seasonal websites up (such as rhinoplasty, abdominoplasty, and breast augmentation focused sites) to keep procedure sales up all year round. This is smart cosmetic surgery marketing, and you can bet that most of your fellow area doctors are not doing those things.

 

Keywords in the Domain

For cosmetic surgery marketing, the same concept applies. You’ll want to put what you do in the domain name of your site. This can include phrases like “rhinoplasty”, for example, or “plastic surgery” or “cosmetic surgery”. Once those keywords are in your domain, you’ll want to also include the region or area where you want to target. This can be the place where most of your patients live or can even be just one of many of the areas you wish to target.

 

Region Should Be Included Too

By including the city/metro area surrounding your practice as well as what type of services you practice, you’ll be optimizing your domain name for region as well as what patients are searching for. If you are in San Diego, for exmaple, you might choose several domain names to cover all of your bases and point as much traffic to your site as possible. You may want to pick the wealthiest surrounding areas in San Diego such as La Jolla and Rancho Bernardo. Then, you can have several small websites going that have a domain name of “lajollaplasticsurgery” or something of that nature. You get the point – target patient areas using your website name along with what kind of practice you have. You can drill down even further for better patient inflow by having several niche websites to market each of the procedures that you perform.

 

But You’re Not Done Yet

Don’t forget to perform impeccable search engine optimization on the rest of your site so you can get high PageRank. First, start with the basics; excellent keyword research and an optimized domain name. Feel free to contact us for help with choosing the right domain name, designing your website or implementing SEO as well as complete cosmetic surgery marketing services. We are offering one free website analysis to plastic surgeons. We’re here to help you!

 

Kim Virrueta is the owner of EggStream Marketing, a cosmetic surgery marketing firm in Southern California.

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