Why Cosmetic Surgeons Need SEO

A.J. Wilcox

AJ Wilcox has been in love with search engine marketing for over 3 years. He specializes in SEO and graduated from BYU’s business school in the marketing program. He is currently SEO team lead at OrangeSoda.com, overseeing hundreds of client accounts.

Why Cosmetic Surgeons Need SEO

Speaking with a plastic surgeon a few weeks back, he mentioned when he found out I was an SEO guy, “Man, search engine marketers call my office several times a day!” Why is there such a target placed on SEO for plastic/cosmetic surgeons? I’ll tell you why – it’s the nature of the business.

Why SEO Makes Sense for Cosmetic Surgeons

SEO doesn’t always make sense for every industry, but it’s a great fit for cosmetic surgeons for the following reasons:

·         People are looking for you

·         Cosmetic surgeons can afford it

·         High worth of one client

·         Localization of services

·         SEO as an investment

Let’s cover why your practice needs an SEO consultant:

Customers Are Looking for You

You can tell by looking at search volume for your city and keywords how many people are looking for your services.  What do you gain by being visible to the customers who are actively searching for you? After all, more and more people are searching online instead of the phone book, and that change is not going to reverse. Be available where your customers are looking for you.

Afford It

High-margin customers mean that you have more of an opportunity to put together a solid marketing budget than in other industries. Use that to your advantage, and put that marketing budget to good use.

Client Worth

Since each acquired client results in a high-dollar worth, positive ROI on your SEO marketing spend is easy to see, with one or two extra clients justifying the expense. Results in SEO are also very easily measured because of analytics tracking and conversion tracking. Nowhere else will you find such transparency of value for your marketing budget.


When you target a specific city or other type of locale, there is naturally less keyword competition. Less competition means faster, surer results! If you were to try to market yourself simply for the keyword “cosmetic surgery”, you would likely need a multi-million-dollar budget; however, you attach your city name onto that keyword, and search engine marketing becomes affordable for you. Aside from not having to spend as much, you will see results fast too. I have seen plastic surgeons’ sites make it onto the first page in anywhere from 2 weeks to 6 months…and that is fast in the world of search engine marketing. Local SEO has huge speed benefits.

SEO is an Investment

If you put your marketing budget into an advertisement, that value leaves as soon as you stop paying. If you put your marketing budget towards SEO, this is value that will stick around. Even after your campaign is over, you will still see residual traffic and rankings from the efforts of your SEO campaign. Also, the earlier you get into SEO, the less work it’s going to be to get to, and stay at the top. It’s harder to pass competitors later if you’re late in the game.

So spend the money where it makes sense the most. The benefits to a cosmetic surgery practice are too much to ignore. Don’t wait and make the improvement harder to see later – get in early and get customers faster.

Guest Post Contributed by:

A.J. Wilcox
SEO Team Leader

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Cosmetic Surgery Marketing and Press Releases

Improve Your Small Business’ Web Site’s SEO with Press Releases

Most consultants and entrepreneurs spend hours asking “How can I improve my search engine optimization” with Google and other search engines. Then they spend countless hours optimizing their pages with keywords and content in the hopes that Google will notice their site and rank it higher than competitors.

Did you know that press releases can help you improve your SEO rankings?

It’s true, but most small businesses fail to realize that press releases can help improve a  web site’s ranking on major search engines.

Three Ways to Improve Your Web Site’s SEO with Press Releases

1.  Use keyword analysis find out what people are looking for when they search and write a press release about that term. For example, they might look for “how do I hire a consultant?” You could write a press release that announces you have a white paper or special report on the five steps to make sure you hire the right consultant.

2.  Put keywords in the subject line. Search engines look for relevant info that their searchers are looking for. Think of the terms and words your prospects would use to find your site and put those words in the headline. Since headlines have a very limited amount of space, you might focus on the keyword that describes your market, like “chiropractors” or “financial planners.” Or you could focus on the benefit that your service offers like “make more money,” “reduce stress,” or “have a healthier body.” If you can combine the target audience with the main benefit, you’d be in great shape! For example “New study shows how financial planners can reduce stress.”

3.  When using keywords in headlines or in the press release, be careful to make sure that proper grammar and logic are applied. If you use a keyword too many times, or use variations of the keywords in illogical syntax, it will read poorly to prospects and the search engines will figure out you are trying to game the system.

If you follow these tips, you’ll get better rankings on search engines and more people will learn about you.

Guest Blog Post Submitted By:

Do you want your press release picked up in major media? Read my special report “How to Get Your Business-Oriented Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting http://www.prleadsplus.com/toptiermedia/ Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution.

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The Best Cosmetic Surgery Marketing I’ve Ever Seen

My Personal Experience with Cosmetic Surgery Marketing

Years ago, I worked as  Surgical Tech and assisted in many types of surgical procedures; some of them plastic surgery. The thrill of working on a patient, knowing that they would smile whenever they looked in the mirror was reward enough for me. Years later, I would become a plastic surgery patient myself. My story was the same as many other moms’ reasons for seeing a cosmetic surgeon. I have skin that tends to make stretch marks if I look at it the wrong way (you think I’m kidding?)! Plus, having had three babies around 9 plus pounds had brought me a very painful condition: multiple umbilical hernias. The pain from hernias was enough to send me through the roof if I coughed too hard or did a sit up the wrong way. It was time for help; help from a cosmetic surgeon. Little did I know that I would become the victim of the best cosmetic surgery marketing I had ever seen.

My Friend Made the Decision so Easy

I’ve heard so many times before that word-of-mouth advertising is the best way to bring customers to your business. I didn’t realize at the time that I would become a classic case of just this type of advertising. Never had I considered that for plastic surgeons, much of their bread-and-butter comes from patient referrals! However, in speaking to a few of my friends prior to choosing a physician, I discovered that it was a huge comfort for me to know that one of them had a successful procedure from a Board Certified Plastic Surgeon and she was thrilled with the results. Suddenly, we had much more to talk about than what had happened on American Idol that week. It was a race to find out as much as I could about who had made my friend so happy with her body.

Friends Trust Their Friends When it Comes to Plastic Surgery

This type of cosmetic surgery marketing is the best I’ve seen to date. My friend smiled the entire time she spoke about her experience, yes, even when she described the post-op discomfort. Her surgeon was skilled, qualified, and could be trusted so she had everything to smile about. As I listened to her tell me about how caring he was, how everyone in the office was able to answer her questions from the start, and how after her procedure they continued to stay in touch with her; I had decided to go with her surgeon long before I ever made the phone call to schedule my first consultation. This is a perfect example of cosmetic surgery marketing gone right. A trusted friend tells their friends and family about their experience and as a result of their positive experience, everyone around them wants to have that for themselves.

Now I Can Help Others by Referring Them to My Plastic Surgeon

Since my procedures, I have had friends ask me about my doctor, how he was, and if I thought they would be as happy with him as I was. My answer is always “yes”. I care enough about my friends and family to share with them the truth about my plastic surgeon and how he helped me. I care enough to want to put them into good hands. This is where your plastic surgery practice needs to concentrate in order to grow in exponential ways. Your cosmetic surgery marketing efforts should be well-spent on patient referral rewards programs, encouraging referrals in your newsletters, on your website, and in your social media marketing. I am proof that word-of-mouth plastic surgery advertising works wonders for a surgeon. I became a patient myself solely from the casual, positive conversation with a close friend.

Get the Scoop, Get Help, Get Growing!

For more information about how to grow your practice using word-of-mouth cosmetic surgery marketing, contact us today. We’re here to help you expand your patient base with rewarding, encouraging, reputation-building patient programs.

Check out our latest Hubpages article about how to use this amazing site to grow your practice: http://hubpages.com/hub/Guide-to-Cosmetic-Surgery-Marketing-Using-Hubpages.

For additional helpful Internet Marketing Tips, visit our friends at http://theinternetmarketingsite.org.

Also check out the SEO Research Center for more tips and resources.

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Internet Marketing and SEO for Doctors

Attention physicians, here are some things to look out for when publishing anything online to attract patients to your website. Some helpful advice from our friend Melissa:

You have a business that you want to promote online but you’re not sure how? One type of advertising is by placing ads on the free online classified sites. I know some will tell you that this type of advertising will get you absolutely nowhere. Although the outcome isn’t as striking as other types of advertising, your business will still get responses if you know the advertising basics.

The Headline

  • It is the most important part of your ad.
  • It should grab the reader’s attention.
  • It should be original.
  • The ads should contain strong keywords that have been highly researched. You can do a keyword search through Google Adwords. https://adwords.google.com/select/KeywordToolExternal#

The First Two Sentences

  • The first 2 sentences are the most important part of your Internet marketing. If your reader isn’t interested they will move on.
  • The sentences of the ad should be strong.
  • It should persuade the readers of the ads important, and make them want to read more.

The Body

  • Describe your business and what it has to offer.
  • Tell the reader what is in it for them.
  • Make them believe this is the best deal out there, once in a life time opportunity.
  • The advertising should be original. If a reader has seen similar ads they will quickly lose interest.
  • The description should be accomplished in as few words as possible.
  • A lot of people use bullets in Internet marketing. I’ve personally had great results with bullets.

Things to Remember About Internet Marketing

  • The business promotion should be short, sweet, and to the point.
  • Your advertising should use keywords in your title and throughout the ad.
  • The idea in Internet marketing is to grab the reader’s attention with your title and keep their attention throughout the ad.
  • You should give just enough information to peak their interest so they want to know more.
  • During your business promotion you should explain in detail what is in it for them.
  • Your advertising should make the deal sound good but not overly so otherwise your readers will believe it is a scam.

Thank you for reading my blog today. I do hope I’ve helped you. Remember to come back often because I will continue adding helpful articles to my site. http://howtosuccessfullyworkfromhome.blogspot.com/2010/04/you-have-found-business-that-you-want.html

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SEO and Cosmetic Surgery Articles in the News

Hats off to sharing cosmetic surgery marketing and SEO information with each other in order to help proper and grow medical practices! Here is a link to our publication this week. Enjoy!

As Featured On EzineArticles

Cosmetic Surgery Marketing Tips: 5 Ways to Engage Patients on Twitter