Cosmetic Surgery Marketing and Press Releases

Improve Your Small Business’ Web Site’s SEO with Press Releases

Most consultants and entrepreneurs spend hours asking “How can I improve my search engine optimization” with Google and other search engines. Then they spend countless hours optimizing their pages with keywords and content in the hopes that Google will notice their site and rank it higher than competitors.

Did you know that press releases can help you improve your SEO rankings?

It’s true, but most small businesses fail to realize that press releases can help improve a  web site’s ranking on major search engines.

Three Ways to Improve Your Web Site’s SEO with Press Releases

1.  Use keyword analysis find out what people are looking for when they search and write a press release about that term. For example, they might look for “how do I hire a consultant?” You could write a press release that announces you have a white paper or special report on the five steps to make sure you hire the right consultant.

2.  Put keywords in the subject line. Search engines look for relevant info that their searchers are looking for. Think of the terms and words your prospects would use to find your site and put those words in the headline. Since headlines have a very limited amount of space, you might focus on the keyword that describes your market, like “chiropractors” or “financial planners.” Or you could focus on the benefit that your service offers like “make more money,” “reduce stress,” or “have a healthier body.” If you can combine the target audience with the main benefit, you’d be in great shape! For example “New study shows how financial planners can reduce stress.”

3.  When using keywords in headlines or in the press release, be careful to make sure that proper grammar and logic are applied. If you use a keyword too many times, or use variations of the keywords in illogical syntax, it will read poorly to prospects and the search engines will figure out you are trying to game the system.

If you follow these tips, you’ll get better rankings on search engines and more people will learn about you.


Guest Blog Post Submitted By:

Do you want your press release picked up in major media? Read my special report “How to Get Your Business-Oriented Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting http://www.prleadsplus.com/toptiermedia/ Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution.



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Internet Marketing and SEO for Doctors

Attention physicians, here are some things to look out for when publishing anything online to attract patients to your website. Some helpful advice from our friend Melissa:

You have a business that you want to promote online but you’re not sure how? One type of advertising is by placing ads on the free online classified sites. I know some will tell you that this type of advertising will get you absolutely nowhere. Although the outcome isn’t as striking as other types of advertising, your business will still get responses if you know the advertising basics.

The Headline

  • It is the most important part of your ad.
  • It should grab the reader’s attention.
  • It should be original.
  • The ads should contain strong keywords that have been highly researched. You can do a keyword search through Google Adwords. https://adwords.google.com/select/KeywordToolExternal#

The First Two Sentences

  • The first 2 sentences are the most important part of your Internet marketing. If your reader isn’t interested they will move on.
  • The sentences of the ad should be strong.
  • It should persuade the readers of the ads important, and make them want to read more.

The Body

  • Describe your business and what it has to offer.
  • Tell the reader what is in it for them.
  • Make them believe this is the best deal out there, once in a life time opportunity.
  • The advertising should be original. If a reader has seen similar ads they will quickly lose interest.
  • The description should be accomplished in as few words as possible.
  • A lot of people use bullets in Internet marketing. I’ve personally had great results with bullets.

Things to Remember About Internet Marketing

  • The business promotion should be short, sweet, and to the point.
  • Your advertising should use keywords in your title and throughout the ad.
  • The idea in Internet marketing is to grab the reader’s attention with your title and keep their attention throughout the ad.
  • You should give just enough information to peak their interest so they want to know more.
  • During your business promotion you should explain in detail what is in it for them.
  • Your advertising should make the deal sound good but not overly so otherwise your readers will believe it is a scam.

Thank you for reading my blog today. I do hope I’ve helped you. Remember to come back often because I will continue adding helpful articles to my site. http://howtosuccessfullyworkfromhome.blogspot.com/2010/04/you-have-found-business-that-you-want.html



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SEO and Cosmetic Surgery Articles in the News

Hats off to sharing cosmetic surgery marketing and SEO information with each other in order to help proper and grow medical practices! Here is a link to our publication this week. Enjoy!


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Cosmetic Surgery Marketing Tips: 5 Ways to Engage Patients on Twitter

Cosmetic Surgery Marketing and SEO: Why Outsourcing is Best

If you’re like most cosmetic surgeons, your plastic surgery practice is your pride and joy. Not only is it your lifeblood, it is also a reflection of your education, skills, and expertise. Cosmetic surgery marketing is no different. Companies that handle SEO and Internet marketing for plastic surgeons take their responsibility to their clients very seriously. After all, we are a large part of your success! Here are some reasons why outsourcing to an SEO professional is the only way to market your practice online.

Patient Education and Testimonial Videos

Hiring a company to make a video for you to put up on your website is one thing; what they do with it after it is up on your site is another story. If your video is not properly marketed for the Google search engine and optimized with keywords in the title, patients won’t find it on Google. The way it works is this: Google can’t “see” videos and pictures on your website. Rather, they see the text that is “behind” it. In other words, careful thought and planning must go in to how your video is named so that patients can find you on Google when they search for something like “Miami Plastic Surgeon”.

Website Content

Your website content is just about the most important aspect of your entire SEO and cosmetic surgery marketing plan. The reason for this is because, again, Google sees text. You’ll need to have someone who knows what Google should “see” when they visit your site. Your text and links should be carefully strategized for one single purpose: to get to the top of Google. This is not to say that the content as a whole should be solely for the purpose of pleasing Google. Not at all! In fact, a real SEO expert will also have a staff of skilled writers and editors so that the content caters to educating patients first…then considering what Google wants to see.

Article Marketing

Unfortunately, this is usually where cosmetic surgery marketing “professionals” drop the ball. While your site is on its way to the top of Google, you need to have an immediate means of traffic in order to get new patients to your office. That’s where article marketing comes in. Carefully crafted articles, meant to educate and engage your prospective patients, can be published on specific article directories. Your SEO professional must know the difference between a “trash” article directory and a “treasured” article directory. It takes knowing several factors: what the site’s Google PageRank is, if the site allows links to be “followed” and what the directory’s Alexa ranking is.

These factors, when combined, will help establish a profitable publishing medium for successful cosmetic surgery marketing of your practice. If you’d like to have a strategy planned out for your SEO services, give us a call today at 1-888-345-0849 or visit our contact us page. We offer a free website analysis, free consultation, and a free 30-second video for your website or blog. We think outside the shell to stream patients to your website..and what we do works immediately!

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Cosmetic Surgery Marketing SEO Tips

Cosmetic Surgery Marketing and SEO Tips for Instant Website Traffic

Your plastic surgery practice needs to receive patients from a variety of sources in order to get the most out of your cosmetic surgery marketing. The SEO expertise applied to your site helps get the best traffic coming from your website and going to your office.  Here are two helpful SEO tips to boost your plastic surgery practice and get the most traffic from your website as possible.

  • Update your site content frequently and regularly. This can be anything from changing the front page to continuing to add to articles on your website. By adding and changing content on your website pages consistently, you will let Google know that your site is active and worthy of re-indexing. Indexing is when Google sends its spider bot to your site to check for new content and to “read” your site. If you have updated, new content on your site when Google visits your site, they will make note of that and visit your site more often. Lower ranking websites get visited by Google about every 10-15 days at most and sites that are on page 1 of Google, for example, can get visited one or more times per day. Use your cosmetic surgery marketing online to push your website to the top of Google by keeping your content fresh!
  • Have places on your site where patients are likely to return to in order to check for updates. For example, using your site to host a video library of educational content is a great way to keep site visitors on your site as well as to draw existing patients to your site when you add a new video or article. You want site visitors to stay on your site for as long as possible because that tells Google that your site contains exactly what visitors want to see. The result is that you get cosmetic surgery marketing “points” with Google (aka: you’ll rank higher).

By using these SEO tips for your plastic surgery website, you will naturally rise through the ranks of Google’s search engine. Having a website is not enough anymore, you must engage your patients, keep them on your site longer, and keep them returning for more…again and again. Use these tips today to instantly get more traffic to your site!

For more cosmetic surgery marketing tips, visit our online article library made especially for educating cosmetic surgeons in online marketing, social media marketing, and SEO. Contact us today a free website analysis at 951.665.8360 to pinpoint weak area of your website’s SEO and to get suggestions for improving your online cosmetic surgery marketing strategy.

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How to Choose a Cosmetic Surgery Marketing Provider

Many people today call themselves “gurus” and other fancy names in order to give themselves credit that may not be necessarily due to them. In the world of Inernet marketing and SEO, specifically in the field of cosmetic surgery marketing, this is one of the major red flags to look for. That is, a self-proclaimed “expert” without the published information and the results to prove it. Here are 3 ways to avoid choosing a bad cosmetic surgery marketing provider.

  • First things first; what does their website say? A website is the first glimpse at what the company is about, what values they have and what services they provide. But, take a deeper look – do they have expert information on their site to help educate and inform you? It’s very hard to believe that someone knows what they’re doing without seeing it “black and white”…literally. You’ll want to look for intelligent and easy-to-understand explanations of what the provider does and why. There should be an article directory on their site, such as some marketing tips for you to digest. Their directory should show you that they not only understand medical practices but that they know plastic surgery, specifically.
  • The next thing you’ll want to look for in a good cosmetic surgery marketing provider is their integrity. Do they have a mission statement and declare a promise of excellence and results on their website? Integrity is not only verified in online testimonials, but can also be conveyed in how much faith they have in themselves. Are they offering to educate you about what changes need to be made to your site to improve your SEO in Google? If they are willing to provide that small bit of free service to show you how your site can do even better…it should be with no obligation. Other free services to look for are a free consultation to discuss your current cosmetic surgery marketing methods and to suggest ways you can improve. Our company offers a free website analysis, free consultation with our owner, and a free 30-second custom video to put up on your site. Giving some of our services away for free is our way of introducing ourselves and proving that we know what we’re doing.
  • Finally, be sure that your plastic surgery advertising provider can provide you with a free quote and custom plan to help you achieve the goals you discussed during your consultation. You’ll want to get an idea of what the costs will be before jumping in. Typically, you can expect the costs to be about 10% of the profits you are making as a result of their efforts. Usually, we see an average cost of about $3000 per month with total profits in the $30,000 per month range. Goals that the providers sets for you should be things like reaching #1 on Google through improving your SEO, getting backlinks to your site (link building), updating your blog site 3 times a week to promote your website, and writing 2 articles per week with your keywords to get maximum exposure. There are many other facets of cosmetic surgery marketing as well including patient newsletters, help with event planning or promotional offers, and patient referral rewards programs. When combined, these services offer a holistic approach to marketing your practice, both online and offline. That’s when success happens!

Contact us for a free website analysis, free 30-second customized video, and a free consultation by calling 951.665.8360. We think outside the shell to stream patients to your website – and you’ll experience the difference in doing business with us right away.

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How to Start a Business in a Few Short Steps

I recently thought about what kinds of thoughts went through my mind when I first started my small business. Maybe you’ve had these same thoughts: “Where do I start?” and “What needs to be done?” These are both excellent questions that must be answered before opening your doors (or “virtual doors”) to the public. In this blog post, we’ll talk about each of these questions and I’ll provide some answers that will hopefully help you achieve your goal of getting your business off the ground.

Where to Start

If you have a good idea of what products or services you want to offer, then you’ve taken the very first step toward some solid planning. If that’s the case, do some Google searches for those products and services and see what the competitor’s sites look like. You’ll want to look at what “branches” are covered on their site. When I say this, I mean that you’ll want to look for specific people they are targeting in their offerings.

For example, if you’ve decided to sell Internet marketing services online, you’ll want to better understand who your customers are. Make pages and mini-web sites that cater specifically to small business owners, women business owners, local prospects and people who have a strictly online business. With these categories of customers decided on, do some research into what needs each of these groups of customers have. They will be surprisingly different from each other in some ways and very similar in others. Build on that knowledge to create trust in your potential customers and to really be seen as an expert in your field.

What Needs to Be Done

Starting a business is a daunting task if you don’t really know what needs to be done, and in what order. However, by sitting down and making a list of the to-dos, you can be well on your way to creating a successful business enterprise. First, decide whether you will operate as a Sole Proprietor, LLC, or a Corporation. I’ve personally found the small business section of About.com to be especially helpful. Once you’ve weighed in on the type of business structure you’d like to use, here are some to-dos to consider:

  • Decide on a company name
  • Buy a domain name for your web site
  • Decide on hosting and design services
  • Hire someone to do a professional logo for you (about $100)
  • Purchase a business license (you may also need to file a DBA, so ask your city)
  • Decide on how your business will be organized (sole proprietor, LLC, corporation)
  • Make a business plan
  • Seek out lenders; banks, friends, family to raise funding
  • Get business insurance to protect your personal assets
  • Set up an email address and business phone line
  • Have business cards printed up
  • Start marketing online!

It really is that easy!

To a more solid start for your small business,

Kim



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