The Best Cosmetic Surgery Marketing I’ve Ever Seen

My Personal Experience with Cosmetic Surgery Marketing

Years ago, I worked as  Surgical Tech and assisted in many types of surgical procedures; some of them plastic surgery. The thrill of working on a patient, knowing that they would smile whenever they looked in the mirror was reward enough for me. Years later, I would become a plastic surgery patient myself. My story was the same as many other moms’ reasons for seeing a cosmetic surgeon. I have skin that tends to make stretch marks if I look at it the wrong way (you think I’m kidding?)! Plus, having had three babies around 9 plus pounds had brought me a very painful condition: multiple umbilical hernias. The pain from hernias was enough to send me through the roof if I coughed too hard or did a sit up the wrong way. It was time for help; help from a cosmetic surgeon. Little did I know that I would become the victim of the best cosmetic surgery marketing I had ever seen.

My Friend Made the Decision so Easy

I’ve heard so many times before that word-of-mouth advertising is the best way to bring customers to your business. I didn’t realize at the time that I would become a classic case of just this type of advertising. Never had I considered that for plastic surgeons, much of their bread-and-butter comes from patient referrals! However, in speaking to a few of my friends prior to choosing a physician, I discovered that it was a huge comfort for me to know that one of them had a successful procedure from a Board Certified Plastic Surgeon and she was thrilled with the results. Suddenly, we had much more to talk about than what had happened on American Idol that week. It was a race to find out as much as I could about who had made my friend so happy with her body.

Friends Trust Their Friends When it Comes to Plastic Surgery

This type of cosmetic surgery marketing is the best I’ve seen to date. My friend smiled the entire time she spoke about her experience, yes, even when she described the post-op discomfort. Her surgeon was skilled, qualified, and could be trusted so she had everything to smile about. As I listened to her tell me about how caring he was, how everyone in the office was able to answer her questions from the start, and how after her procedure they continued to stay in touch with her; I had decided to go with her surgeon long before I ever made the phone call to schedule my first consultation. This is a perfect example of cosmetic surgery marketing gone right. A trusted friend tells their friends and family about their experience and as a result of their positive experience, everyone around them wants to have that for themselves.

Now I Can Help Others by Referring Them to My Plastic Surgeon

Since my procedures, I have had friends ask me about my doctor, how he was, and if I thought they would be as happy with him as I was. My answer is always “yes”. I care enough about my friends and family to share with them the truth about my plastic surgeon and how he helped me. I care enough to want to put them into good hands. This is where your plastic surgery practice needs to concentrate in order to grow in exponential ways. Your cosmetic surgery marketing efforts should be well-spent on patient referral rewards programs, encouraging referrals in your newsletters, on your website, and in your social media marketing. I am proof that word-of-mouth plastic surgery advertising works wonders for a surgeon. I became a patient myself solely from the casual, positive conversation with a close friend.

Get the Scoop, Get Help, Get Growing!

For more information about how to grow your practice using word-of-mouth cosmetic surgery marketing, contact us today. We’re here to help you expand your patient base with rewarding, encouraging, reputation-building patient programs.

Check out our latest Hubpages article about how to use this amazing site to grow your practice:

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