How to Effectively Market Your Small Business

 

Owners of small businesses know that it takes finesses and skill to creatively and effectively market to customers while winning out against the major competition. Here are some tips for how to market your small business effectively.

How to Get the Word Out

Since marketing is such an important part of your business’ success, we can’t forget this piece of the puzzle. Marketing to your potential customers may be more locally-based (such as if you have a plumbing business) or can be nationwide or worldwide (if you have an online store, for example).

For local business marketing, it may actually be a little more expensive at first, and here’s why; your customers are going to be closer in proximity. You may want to start off with a direct mail piece or a coupon ad in a local magazine or newspaper with a “free” or “discount” offer of some kind. To achieve this for free, Google offers a free listing in the local business center for no charge! You can even include a link to your Web site and they allow one free coupon to be added to your listing. You can change the coupon offering any time, to go with the seasons or to emphasize your current promotions.

If you have an online store where you will be selling products or services on the Internet, you’ll need to beef up your reach by doing some keyword research, search engine optimization, blogging, article marketing, and social media marketing. These are all great ways to reach millions of people online who are already searching for what you sell. That’s the beauty of online marketing versus direct mail and other limited marketing methods; you’re not selling to everyone in the world, you’re selling to the people who are already online looking for what you offer. Brilliant for any small business!

If you need some guidance in getting started with online marketing for your small business, contact us so we can help by “thinking outside the shell to stream traffic to your business”. That’s what Eggstream Marketing does best!

To more traffic and a stellar 2010,

Kim



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5 Responses

  1. As a Newbie, I am always searching online for articles that can help me. Thank you

  2. There is obviously a lot to know about this. I think you made some good points in Features also.

  3. You are 100% on the money! Most people I see view things in the short run and try to take every opportunity to promote or hype themselves instead of building credibility by helping others achieve their goals.

  4. Your blog is so informative … Continue up the superb work!!!!

  5. yea nice Work 😀

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